The Coming Lane Change

TCSC 2025 Closing Keynote [Transcript + Deck]

Since December 2023, I have delivered nineteen keynotes to cybersecurity conferences across North America, including some of the largest stages available to security leaders. Even with that frame of reference, I can say that Brian Greene and Dan Piercy’s Cybersecurity Council is one of the most in-tune and effective communities for top strategic CISOs in the United States and Canada.

It was an honour to be invited to speak with this august group and to support the evolution of the CISO role with their community. A big shout out to Chris, Heather, Stephen, Susanne, Evan, Manju, and Steve for engaging deeply with TVM, for imagining how it can deliver real value in their practices, and for seeing what the CISO role can become: an accountable operator with a predictive financial lever leading a product business and delivering real stakeholder value.

Due to confidentiality rules for the event, no video or audio recording of the keynote is available. Instead, we are providing the transcript and slide deck in PDF form for TrustClub members.

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Brian [Host]:

All right, moving on. We have one more session before lunch and the close of the show. We are going to bring up the closer now. This is “The Coming Lane Change for Trust Value Leaders: The Rules of Trust Club” with Sabino Marquez, co-founder of Trustable and longtime CISO.

You are about to get an awesome bit of information. I am excited to have you here. Thank you so much.

Sabino:

Thank you.

This is a talk that I have given in a variety of ways in the last eighteen months on tour. I want to set the talk up by giving you some context about what the talk is about and when. The name of the talk is “The Coming Lane Change,” but that was back when it was still coming. Now it is here. The lane change is here.